Felicia Flemming-McCall knew that she wanted to open a museum one day highlighting the contributions of African Americans. Felicia spent her summers as a teenager working at her family businesses, Flemming Funeral Homes, Inc and Unique Florist in Cheraw, Chesterfield and Pageland, South Carolina; where she had the opportunity to meet members of the community who left an impression on her.
After graduating from Gupton-Jones College of Funeral Service, Atlanta, Georgia she joined the family business and began amassing a collection of African American memorabilia from Chesterfield County. In 2008 she published her first book entitled African Americans of Chesterfield County. In her book are people from all walks of life who paved the way for blacks in Chesterfield County. The Southern African American Heritage Center is her way of giving back to the community. Daily, she has the opportunity to assist families in preparing their final rites but the circle continues with having a place such as the Southern African American Center to share their love one legacy and contributions so they will not be forgotten by the next generation. It is important and imperative to revisit our past as a reminder of where we came from."
On April 15, 2010 Norris and Felicia McCall opened the Southern African American Heritage in the historical African American business district, 125 Kershaw Street, Cheraw, South Carolina.